Product Description
When it comes to advertising on the web, you just can’t argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content – and advertises. Google Advertising Tools from O’Reilly examines the business and t… More >>
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
Popularity: unranked [?]
{ 5 comments… read them below or add one }
There is nothing in this book that you can not find by reading the Google AdSense FAQ.
Rating: 1 / 5
I bought this book for instruction on how to fine tune my company’s pay-per-click advertising on Google.
The book however is primarily about how to make money by placing google ads on your site as opposed to advertising with google.
I have not come accross anything profound or helpful in the book so far and i’ll probably stop reading it soon and never look at it again.
Rating: 1 / 5
if you are interested on how search engines work this a book you can start
Rating: 3 / 5
If you advertise on Google Adworks, keep every record you can and put an independant tracker on. Google is involved in a class action suit for the following. Running ads when your campaing in paused, runnning in different geograpichal location, running their budget not mine. Google probabaly thinks it doesn’t matter if they lose the 400 million held in the class action suit. They will drag it out and keep doing. Check the old newspapers. I found reliable articles for I think 1994, stating some of the above offences.
Google owns the market, and is doing anything they want. When I read the class action suit, Google is doing even more than what they are being suited for. I have tracked a few. And I am setting up to file a small claims case against Google. It will cost me only $50, and I only have to show the weight of reason, rather than beyond a resonalble doubt.
Is it foolish, I don’t think so.
Will it irrate Googles mamagement team and get man hours devoted? Yes, We can make it expensive for Google to rip up off with small claims. As I understand it, every single complaint by small business custormer were always ended in Googles favor. By Google own doing.
Stay away from Googles Adwork or at least stay on top of them.
If you comment to this review, I think they email me. So try, this is my first company feedback
Rating: 1 / 5
I’m just getting in to the “Adsense” arena and I found this book to be quite informative. More than enough to get me started.
Rating: 4 / 5